Not a business plan template. A validated venture pitched to real investors.
Sports Business & Entrepreneurship
Launch a sports startup, agency or event company. Run a real micro-venture. Pitch to actual investors on Game Day.
₹49,999 all-inclusive incl. GST
begins 15th September 2026 · Live Online
begins Oct 1, 2026 · Live Online
Not a business plan template. A validated venture pitched to real investors.
Validated business plan
Customer-validated idea with 3-year financial model.
Live event P&L
Venue quotes, broadcast plan and financial model for a real sports event.
Sponsorship proposal
Tiered deck validated with real brand managers, with ROI projections.
Sports analytics dashboard
Built from real match data, defended to franchise panels.
15-Week Sports Venture Builder | Comprehensive Curriculum
LEARN → APPLY → VALIDATE → BUILD → PITCH
Indian Sports Business & Opportunity Discovery
- The Indian sports business ecosystem: leagues, teams, academies, events, fitness, sports technology, media, D2C and sports services.
- Where money comes from in sport: consumers, brands, sponsors, institutions, media and government-linked opportunities.
- Emerging opportunity areas: grassroots/youth sport, women's sport, fitness, facilities/turfs, athlete services, sports-tech, content and experiences.
- Sports-business models: B2B, B2C, B2B2C, service, product, platform and marketplace.
- Why sports businesses fail: weak demand, seasonality, facility costs, poor pricing and passion without paying customers.
- Opportunity discovery: problems faced by athletes, fans, parents, schools, brands, academies and sports organisations.
- Entrepreneur's unfair advantage: skills, sporting experience, network, geography and access.
- Indian case studies: successful and failed sports businesses.
- Workshop: opportunity mapping and problem identification.
Customer Discovery, Business Models & Validation
- Customer, user and payer; basic market and competitor research.
- Customer interviews: open questions, listening for behaviour and willingness to pay.
- Field research and customer conversations.
- Business Model Canvas adapted for sports; value proposition and problem-solution fit.
- Revenue engines: fees, subscriptions, commissions, sponsorship, licensing and franchising.
- Pricing fundamentals and sports-specific economics: seasonality, facility costs, capacity and contribution margin.
- Financial basics: revenue, costs, break-even, simple projections and cash-flow thinking.
- MVPs and pilots: smallest useful/sellable test.
- Validation methods: pilot batch, pop-up, trial service, WhatsApp test, landing page, pre-registration and B2B pilot.
- Defining success before testing: continue, modify or stop.
- Using genuine customer behaviour rather than likes/follows as the primary validation signal.
- Mentor review and validation sprint.
Sales, Sponsorship, Marketing & Revenue
- Founder-led sales and finding first customers.
- B2B selling to schools, corporates, academies, brands and sports organisations.
- B2C customer acquisition for academies, events, products and experiences.
- Sales process: prospecting, discovery, proposal, objections and closing.
- Sponsorship as a commercial product: assets, benefits, tiers and pricing.
- Brand fit, sponsorship value and partnerships.
- Marketing fundamentals: positioning, target audience, messaging and customer journey.
- Zero/low-budget marketing: community, content, athlete/influencer partnerships, events and referrals.
- When to start spending on paid marketing.
- Workshop: sales role-play and sponsorship proposal.
Operations, People, Legal & Risk
- Customer delivery, quality and basic operating systems.
- Retention and repeat business; introductory churn and customer-lifetime thinking.
- People requirements: employees, coaches, freelancers and gig workers.
- Hiring basics: role definition, selection, onboarding and expectations.
- Facility strategy: partner, rent or own.
- Seasonality and off-season cash-flow management.
- Business structures: proprietorship, partnership/LLP and private limited — introductory overview.
- Co-founder roles, equity and basic agreements.
- Contracts: leases, service/coach agreements and sponsorship agreements.
- Risk and insurance fundamentals.
- Working with children: parent consent, child safety and coach vetting where relevant.
- When to seek professional legal, tax or financial advice.
- Case session: Inside a Real Sports Business — founder shares operations and P&L.
Funding, Finance & Growth
- Capital needs at different stages.
- Bootstrapping and revenue-first growth.
- Loans and working capital.
- Grants, CSR and ecosystem support.
- Angel investment and venture capital: what they are and when they may make sense.
- What investors look for: problem, market, model, traction, economics and team.
- Basic valuation concepts and funding readiness.
- Growth choices: partnerships, second locations, franchising, product expansion and technology.
- Workshop: realistic funding/growth path.
Business Plan, Pitch & Venture Showcase
- Integrating the problem, customer, solution, market, model and competitive advantage.
- Using validation evidence and customer feedback.
- Building the financial story: revenue, costs, unit economics and projections.
- Marketing, sales and operations summary.
- Business plan structure and practical writing.
- Pitch architecture: problem, insight, solution, market, model, traction, financials, team and ask/next step.
- Pitch storytelling and visual communication.
- Handling questions from customers, founders and investors.
- Mock pitches with practitioner feedback.
- Final Venture Showcase / Demo Day.
- Explore learners present the validated opportunity, model, evidence and future launch roadmap.
- Build learners present the operating/pilot venture, traction, numbers and launch/growth plan.
Post-Course Benefits
Investor Access
Direct line to sports VCs and franchise owners for future funding rounds.
Alumni Network
Lifetime access to a closed community of sports entrepreneurs and executives.
Mission Lab Support
Ongoing mentorship and resource access for your venture post-graduation.
Industry Credentials
A validated portfolio that proves your ability to build and run sports businesses.
Game Day Deliverables
Pitch a validated sports venture to live investors and franchise CFOs. Top 3 ventures earn a 3-month incubation.
₹49,999
all-inclusive incl. GST
- Live online classes (not pre-recorded)
- 6 hours per week live sessions
- Cohort-based learning
- 6-module curriculum
- Mission Lab mentor reviews
- Game Day real investors evaluate your work
- Top 3 earn 3-month incubation
- Certificate of completion
- Access to alumni network
Olympic & International Athletes upto 50% Scholarship Available
If you've competed at the Olympics, Asian Games, Commonwealth Games or any international competition, you're eligible for a flat 50% scholarship.
FAQ
Q1: Do I need a sports science background to join?
No. The program is designed for anyone looking to build a career or venture in sports. While a background helps, we cover the fundamentals of sports science, business, and technology from scratch.
Q2: I'm a coach — how will this help me?
For coaches, this program provides the business and technology tools to scale your practice, manage athletes better, and understand the commercial side of sports.
Q3: I'm a physiotherapist / fitness trainer — is this relevant for me?
Absolutely. Physiotherapists and trainers will learn how to integrate data-driven insights into their practice and understand the broader sports ecosystem.
Q4: Will I be qualified to practise as a sports nutritionist or physio?
This program provides a certificate in Sports Management and Technology. It does not replace formal medical or nutritional degrees but enhances your professional standing in the sports industry.
Q5: Who evaluates my Game Day work?
Your work is evaluated by a panel of industry experts, including sports scientists, business leaders, and professional athletes, during the final Game Day presentation.
This program is for:
- ✓ Active athletes looking to build their post-career roadmap.
- ✓ Retired athletes transitioning into business or sports management.
- ✓ Sports professionals/coaches aiming to launch their own ventures.
- ✓ Final-year college athletes preparing for the professional world.
This program is NOT for:
- ✗ Get-rich-quick seekers.
- ✗ Brands or agencies looking for consulting (this is an educational program).
The sports industry is a ₹16,704 crore business.
Are you trained to run it?
12 weeks. Game Day. Real investors. Real stakes.
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Don't watch from the stands. Run the game.
India's first athlete-first sports education platform.
5 cohort programs · 100% live online · Game Day graduation.
info@sportsversity.co
